7-ELEVEn | #HorsesOf7ELEVEn

How do you have fun with a die-hard car audience on April Fools’ Day?

For our first #CarsOf7ELEVEn April Fools’ Day, we rebooted our account with a different kind of horsepower.

 

Yeehaw

🤠

Yeehaw 🤠

 

We also launched a series of limited-edition merch

We made these shoppable on 7Collection, 7-ELEVEn’s merch website. Everything sold out!!!!

AD: Miles Wilson

Photography: Chris Straley