BMW | Zanardi

To mark Alex Zanardi’s return to Motorsport, we thought it was important to tell his story.

His Heart and determination are matched only by the amount of engineering and technology that went into getting him back out on the track.

Now, nearly 20 years after losing both his legs in a crash, Alex Zanardi was returning to the Rolex 24 at Daytona.

The car guy in me felt fortunate to do work for one of the most iconic car brands in motorsport. The ad guy in me felt lucky to get something made.

Featured on BMW Blog, The Drumm, Adweek, and Mom’s Refrigerator

Credits

Agency: Goodby Silverstein & Partners
Client: BMW of North America
Campaign: “Zanardi Human Meets Machine”

Client BMW of North America
VP of Marketing: Trudy Hardy
Brand Management and Communications: Wolfgang Gross
Motorsports Manager: Victor Leleu

Co-Chairman: Rich Silverstein
Co-Chairman: Jeff Goodby
Chief Creative Officer: Margaret Johnson
Creative Director: Matt Edwards
Creative Director: Wes Phelan
Junior Copywriter: John Dillon

Director of Production: Tod Puckett
Executive Producer: Benton Roman
Producer: Lily Durston

Group Account Director: Theo Abel
Account Director: Britta Savik

Senior Brand Strategist: Mackenzie Beer

Senior Business Affairs Manager: Chrissy Shearer

Editorial Company: Elevel
Director: Michael Damiani
Post Producer: Jennifer DeLeon
Editor: Graham Wilcox
Assistant Editor: Liz Norris
Audio Engineer: Nic Dematteo

Telecine
Company name: Company 3
Color Executive Producer: Ashley McKim
Color Producer: Alexandra Lubrano
Colorist: Tom Poole

VFX/Finishing
Company name: Company 3
Color Executive Producer: Ashley McKim
Color Producer: Alexandra Lubrano
Colorist: Tom Poole

Mix
Company name: elevel
Executive Producer: Luke Dillon
Producer: Lily Durston
Mixer: Nic Dematteo

End Treatment / Graphics: Elevel
Director: Michael Damiani
Post Producer: Jennifer DeLeon
Creative Director: Mike Landry
Motion Artist: Zach Seidner