Burger King | WTFanta?

A new, fruity, mysterious Fanta flavor is coming to Burger King.

BK asked us to get our fans in on the mystery and lore to get them guessing what the new frozen Fanta flavor might be.

So we built a 3D environment with clues about the new flavor and asked our fans for help.

Welcome to The Backrooms.

(Curious Swifites should note that we posted these way before the release of The Tortured Poets Department)

With each installment, we showed more clues related to the mystery Fanta flavor, but also made the videos more unsettling leading up to the flavor reveal.

As part of the reveal, we also released a playable Instagram AR filter that let players explore the backrooms for themselves.

Built into the experience was a game that had you flinging green herrings at slices of strawberry shortcake for points.

Weird! (But fun!)

AD: Austin White

3D Renderings by Sukratti Jain and Kelly Bray